<p>4:5 <i>For we preach not ourselves, but Christ Jesus as Lord, and ourselves as your servants for Jesus' sake- </i>The Gospel preached was of the glory of the Lord Jesus. His Lordship is predicated upon His glory. If we grasp that this is to be the content of our message, then we shall be consumed with preaching Him and not in any form self-advertising, nor using God's truth as a channel towards self-glorification. Paul answers the accusation that he was 'lording it' over the Corinthians by saying that he preached Christ Jesus as Lord- and therefore he was a servant of Jesus, if Jesus really is Lord. But the service of Jesus was manifested through serving His people, the Corinthians.</p>