<p>10:16 <i>He that hears you hears me; and he that rejects you rejects me, and he that rejects me rejects Him that sent me</i>- Here we see the Lord Jesus personally equated with His word in the Gospel, preached by His followers. Attitudes to that word are attitudes to Him. The rejection of some at the last day will be because they themselves rejected the Lord. They made the answer in their attitude to His word; in that sense those who &quot;reject&quot; (s.w.) the Lord are judged by His word at the last day (Jn. 12:48). Attention to His word is therefore critical. Whoever rejects us as we preach therefore rejects God (1 Thess. 4:8 s.w.).</p>